East End Bags

photography Martin Parr

realization Valentina Ilardi Martin

Issue IX

featuring LOUIS VUITTON Monogram "Icon Bags"
shot in
 SHOREDITCH, LONDON
coordination CONCETTA D'ANGELO

 

MALLETIER SINCE 1854, LOUIS VUITTON HAS WITNESSED THE RISE AND FALL OF DECADES, ABSOLVING ALL ZEITGEISTS IN ITS HERITAGE WITH SIMPLICITY AND DIGNITY – TO THE POINT OF BECOMING ONE WITH ITS SURROUNDINGS, REGARDLESS OF SPACE, LIKE A CAMOUFLAGE AGAINST TODAY'S GLOBAL RATIFICATION OF RETRO COMMODITIES.

IN SUCH AN AGE, IT'S REASSURING TO FIND THAT SOMETHING YOU'VE BEEN LOOKING FOR. IT WAS ALREADY THERE.

The "Noé" bucket bag was created in 1932 according to the specific request of a champagne producer who asked Gaston-Louis Vuitton to create a strong bag adequate for carrying five bottles of champagne. The name Noé was chosen by Monsieur Vuitton as a reference to the biblical character Noah who, after The Flood, planted The Vineyards, thus becoming the first estimator of wine in the modern world. House of Hackney, 131 Shoreditch High Street House of Hackney subverts the concept of traditional British homeware with playfulness and irrevence printed on wallpapers, fabrics, bed linings, furniture and an axclusive line of clothing and lingerie. The flower area welcomes visitors with a riot of colors and scents.

The "Lockit" bag was launched in 1958 as part of the travel luggage line. It was conceived to be fexible and lightweight. Named after a peculiar closure system, the Lockit can be zipped and locked with one of Louis Vuitton’s key designs: the golden padlock. Pizza East Shoreditch, 56 Shoreditch High Street Since 2009 Pizza East Shoreditch has been the modern pizzeria of London. The interior design reflects the building's industrial roots: concrete walls, exposed beams, pipes and pillars. Leather seats and steel tables finish the contemporary setting.

Inspired by the "Sac Gibier," a hunting bag from 1964, "Saumur" was created in 1986. Shaped like a saddlebag, it owes its name to the French town of Saumur, famous for prestigious stables and some of the oldest riding schools in the world. Brick Lane Bikes, 118 Bethnal Green Road Brick Lane Bikes opened in 2006 in the heart of East London. It was the dream of a Londoner, who formerly worked as a bike courier, to create the first track and road bike shop in Europe. Small as it may be, it has become an international fixed-gear mecca, stocked with a dazzling variety of components from vintage classics to the new and funky.

In 1966 Henry-Louis Vuitton created the "Papillon" bag, whose elegant curves, cylindrical shape and thin handles, evoke the wings of a butterfly. A timeless creation inspired by a bag worn by a mademoiselle strolling on the Champs-Elysées.

The "Keepall" design dates back to the 1920s. Originally made in the classic Louis Vuitton Monogram cavas, it was soon elected as the symbol of a new way of traveling, and today is considered the forerunner of modern travel bags: pratical and durable. It was the Keepall that inspired the Swiss sculptor Sylvie Fleury to produce in 2000 a chrome-plated bronze titled "Vuitton bag." Murdock Shoreditch, 46 Redchurch Street Murdock Shoreditch is one of the five Murdock London shops established in 2006. It blends modern pogonotomy with a high quality retail selction of British gentlemen's grooming products.

Light, flexible and pratical, the "Pochette Accessoire" comes with a removable strap in natural cowhide leather, so it can be worn on the shoulder or carried by hand. Created in 1992, this modern classic suits both day and night, all seasons. Farmacia Santa Maria Novella, 41 - 43 Redchurch Street It was only a matter of time before the iconic Italian herbalist boutique, present in London since 2009, opened its doors in Shoreditch. Their lotions, perfumes, eau de cologne, earthy potpourri and scented bath salts are packed with exquisite gusto.

"Neverfull" is a pratical shopping bag designed in 2007 to meet the requirements of contemporary women throughout their day. The internal cotton lining evokes the striped trunks of 1899, while the Louis Vuitton logo, placed on the pocket inside, comes from an advertising campaign which dates back to 1905, for the first travel items of the House. Albion, 2 - 4 Boundary Street Opened in 2009, Albion is a café, bakery and organic grocery store with a vast selection of foods and beverages sourced locally, in England.

Created in the Thirties, the legendary "Speedy" was initially conceived as a smaller version of the Keepall bag, with which Louis Vuitton revolutionized the world of travel. Thanks to the use of a new type of waterproof and extremely flexible canvas, it could be stored flat in the suitcase as an additional carrying bag. Pizza East Shoreditch, 56 Shoreditch High Street Pizza East's menu features simple old fashioned ingredients sourced locally according to the season, cooked with inventive estrus.

A city bag lauched in 1992 as a tribute to the elegance of Parisian women, "Alma" follows the shape of the "Squire," one of the first soft bags created in 1934 by Gaston-Louis Vuitton. Named after Place de l'Alma, a parisian symbol of sophistication. Maison Trois Garçons, 45 Redchurch Street Maison Trois Garçons is a lifestyle café offering a seasonal menu along with a selection of teas, coffee, pastries and cakes. Surrounding the bar and dining area is an aclectic range of gift items, clothing, accessories, vintage and contemporary furniture pieces from around the world. photographer assistants Louis Little and Chilli Power, stylist assistant Alessandra Conti.

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