Evergreen

photography Valentina Ilardi Martin

realization Mariaelena Morelli

Issue IX

location RIVA DE MILAN AGRITURISMO, VALDOBBIADENE

SOME OF THE FINEST COSMETICS CAN BE BOUGHT TOGETHER WITH BANANAS.
IN THE SUPERMARKET, WHERE COMFORT MEETS NOSTALGIA. FOR GENERATIONS THESE PRODUCTS HAVE FOUND A PLACE BEHIND THE MIRROR OF TIME, IN THE BATHROOM OR DRESSING TABLE.
AS CLASSIC AS MOZART AND EGBERTO GISMONTI, THESE PRODUCTS WILL NEVER FADE.

Based on the original 1867 formula, Aqua Distillata alle Rose by ROBERTS is a delicate tonic for the skin, obtained with the pure essence of Centifolia rose petals, distilled in spring water. It's also magnificent for laundering lingerie and fine undergarments.

LABELLO is a century old brand founded by Dr. Oscar Troplowitz. Since 1909 it has produced lip balm sticks used for medical treatments, moisturizing and protection from the sun.

A rich, creamy moisturizer that smoothes and softens every inch of skin, NIVEA Creme dates back to 1882, when the pharmacist Carl Paul Beiersdorf created the now iconic formula.

ATKINSONS Natural White soap has been made in London since 1799.

The original EAU DE COLOGNE N 4711 was created in 1792 by Wilhelm Mulhens after the rare formula of an “Aqua Mirabilis” provided by a Carthusian monk. The formula has been kept secret for two centuries and is still produced in Germany.

In 1874, the Florentine pharmacist Henry Roberts created a perfect body powder toiletry composed of pure natural talc and named Borotalco by ROBERTS.

The iconic MARVIS toothpaste, characterized by the vintage elegant packaging, is produced in Florence and turns basic hygiene into a luxurious experience. It's featured here in the unmistakable “classic strong mint” flavor. WHITE & DUNN, founded over 150 years ago, produces toothbrushes with a retro design.

For three generations PRORASO has been an Italian leader in pogonotomy. Founded in Florence in 1908 by Ludovico Martelli, it’s a timeless brand that transforms the ritual of shaving into a pleasant daily habit. The Shaving Soap refreshes and tonifies with eucalyptus oil and menthol. The Liquid Cream Aftershave moisturizer is the best natural way to relieve skin irritation after shaving. The Shaving Brush has high quality long bristles and a retro shape.

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