House of Hackney - London
by Maria Rossi
photography Federica Fioravanti
26 March 2015
To enter the House of Hackney premises in Shoreditch High Street, just at the edge of the Hackney borough in London, is a joyful experienceas long as you're not inclined to minimalism, that is.
Expect instant immersion in a universe of homeware pieces, dressing screens, fine china, furniture, bed linens and wallpapers, and a vast range of colorful, often clashing prints. The patterns and styles clearly reference classic English taste in interior settings, but taken up a notch on the eccentricity scale, earning it the endearing reputation of "Colefax and Fowler on acid."
Born in 2011, the House of Hackney lifestyle label is the brainchild of husband-and-wife team Javvy M Royle and Frieda Gormley. The label channels a boho, playful and subversive spirit, with its roots firmly planted in England: to wit, every piece, with the exception of the bed linenssourced from Italy is produced by the best manufactures in the U.K.
The designers admitted to having a penchant for dark and Victorian atmospheres which dominated their first House of Hackney collection, but the range has quickly come to include more color and white-based patterns. Among their signature prints are the traditional Dalston rose, an English-style floral pattern set in a nude background that fades to black across its bottom, or the rather decadent Hackney Empire—the name derived from a local theatre which depicts monkeys, parrots, moths, frogs and other curious creatures drinking, smoking and playing various instruments.
The brand has more recently expanded to incorporate a clothing line and a shoe line in the house's signature prints, which you can also find in its 2000-square-foot Hackney townhouse, already awarded "Third Best Store in London" last year by Time Out London.
House of Hackney is located at 131 Shoreditch High Street, London, U.K.