The ArtWear platform celebrated its launch with a hedonistic event between art installation and erotic-glam darkroom.
Imagine a hellish red atmosphere, one gigantic moon installation and a sweaty crowd that breaches into the dimming lights, rhythmically engaging with the deep and syncopated tunes that blast on the walls of a decadent roman villa. This is no fever-dream, it’s what went down at Limbus ArtWear’s launch party in Rome the 25th of January under the lustful eye of 2024’s first full moon.
Conceived two years prior by the visionary mind of entrepreneur Antonio Nardulli and co-founded by art collector and acquisitions expert Giovanni Nardulli, the Limbus ArtWear project finally celebrated its entry into both the national creative scene and the fashion world with an exclusive event in collaboration with event planner and talents PR Vivienne Fareta. Drawing inspiration from its mission to stimulate unprecedented synergies between art and fashion, therefore breaking the boundaries throughout creative disciplines, Limbus gathered prominent figures from the international artistic community to guide them into an evening dedicated to a shared, open, and indulgent hedonism.
And that is exactly where Limbus grows its creative momentum: a network of cultural agitators and artistic experimental voices, a web of creative minds who, each in its own way, questions the what, who, how and where of art practices today, and their influence on fashion. The project in fact stems from the co-founders’ vision to put in contact diverse practitioners through a multidisciplinary approach, celebrating talent at 360° and pushing the perimetres of today’s culture-making and experience as a whole, subverting also the spaces–physical, conceptual and textual–that usually host and gatekeep art.
Inspired by a fellow peer, who was seen printing its artworks on a T-shirt, Antonio Nardulli takes this practice one step further, challenging the relationship between fine art, photography, digital and visual arts with fashion. Many are in fact the examples of those kind of synergies: we could mention the iconic Salvador Dalì and Elsa Schiaparelli’s Lobster Dress, the long-lasting collaboration between Raf Simons and photographer Robert Mapplethorpe, the now cult scarves designed by artist Damien Hirst for the Alexander McQueen house. Fashion’s influence on art, and vice-versa, is one of the most prolific and creative alliances, able to grasp the Zeitgeist and question the status quo.
In provoking ever-changing overlaps between these fields, Limbus ArtWear currently represents fifteen artists from different disciplines–photography, poetry, painting–and more than ninety of their original and exclusive art pieces. By giving artists a free space to channel their personal creative universe, the fashion pieces that spring from this collaboration become unique testimonies of contemporary stances and themes. But that’s not all, as the project also releases exclusive capsule collections based on a single theme. And guess the theme of the first collection? Of course, it’s Rosso Inferno.
