Heritage is a GREY project that gives voice to the far-sighted fashion generation of designers and emerging brands that are establishing themselves in the contemporary scene.
For the #5 edition of Heritage, we are proudly presenting HG / LF, the independent, aseasonal and interdisciplinary brand founded in 2019 by Italian designers Letizia and Lorenzo. Since the uncovering of “heal your wounds”, their first collection presented in Milan for SS21, the creative duo has continued its quest into the realm of human intimacy, investigating the depths and abysses of experience in contemporary life. By channeling a sense of discomfort and disquiet through their artistic practice, the designers question the status quo of today’s existence, revealing the sick dynamics that regulate a hostile and unwelcoming world, ultimately governed by phagocytizing distractions and false myths.
Directed by Andrea Lamedica
Original Music Davide Marilungo
Styling Priscilla Cafaggi
Model Teti Mar @ Independent Management
Hair Jonatan Eric Estrada
Make up Giorgia Giommoni
Stylist assistant Benedetta De Martino
Editor-in-chief Valentina Ilardi
